![]() ![]() This is called brand impersonation, which is a form of a phishing attack where hackers and scammers pretend to be from a legitimate and trusted business. ![]() Scammers can copy the entire design of an original brand website and even use a similar URL to trick customers into thinking they have reached the right place. Most scammers impersonate other brands to make quick profits and to make their entire scam seem more believable. Anyone with access to a computer system and internet can set up an online store under any name they want with relative ease. Steps to report fake online shopping websites.įake online websites are set up by scammers to trick customers into believing they are on a genuine website and to lure them into making purchases in order to steal confidential information or sell counterfeit goods.How do scammers get away with fake shopping sites?.Letting scammers run fake online stores in your brand’s name can be a kiss of death for your business as it can drastically affect customer loyalty and decrease sales. ![]() While the pandemic forced brands to take their business online, it also proved to be the perfect opportunity for scammers to take advantage of the growing number of online customers.Īccording to another report by the FTC, internet shopping fraud doubled between December 2019 and May 2020.īrands now have to fight on two fronts – They need to protect themselves from becoming a target of scammers and they also have to protect their customers from fraud to ensure their reputation doesn’t get damaged. In fact, according to a study, eCommerce fraud has been increasing at a rate of 30 percent, year over year, since 2018. CHECK OUT THE BEST IMPERSONATION REMOVAL PLAN AVAILABLE FOR YOUĮcommerce fraud is on the rise as bad actors find newer ways every day to scam customers through fake online shopping sites. ![]()
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